Top 7 Tips For eCommerce Website Development - 2022

 

The world has moved on to shopping online, even for their day-to-day needs. The Covid19 pandemic has made a maximum of the population shift from their local vendor to internet means. Integration of a web store in your business is no more a luxury, but a necessity. The times have made eCommerce website development essential for all types of enterprises.

These four statements are our reality. You’ll find them in most of the recent articles talking about online commerce. A tragedy that brought chaos to the world order; also became a boon for companies with a seamless internet presence. Do you know that there was a 200% spike in digital sales in the last 2 years? All targets set for the next 5 years were met in a mere 730 days.

Moreover, this surge also instituted a habit of buying anything online in many, be it a toothbrush, or an automobile! Well, this clearly states that the future belongs to companies who can offer an ideal online front for their products and make users click the checkout button more often.

Well, if you are an entrepreneur looking to start a new venture, or an established businessman looking to evolve your present endeavor, this article can help you set new benchmarks in the eCommerce arena. In case you want to talk to an expert, feel free to contact NL Solutions ApS right away. This offshore website development company offers desired results within budget.

7 Things To Consider For eCommerce Website Development

As globalization intensifies and online markets open across platforms with new advanced technologies, these tips will guide you home by offering precise directions for success. Read on.

#1 Voice Assistant

Advances in the artificial intelligence arena have helped us introduce voice-enabled technology into eCommerce web development. These assistants are the future of online shopping. If you are unaware of this incredible evolution, it is a system that enables customers to make purchases through voice commands instead of typing out keywords.

Your online marketplace should possess a module to understand speech and show products on the basis of said words. It is important to prepare your site for voice-based navigation and incorporate relevant schemas to help search engines decipher your site.

#2 Be Clutter-Free

Do not try to showcase as much as possible on one go, instead focus on presenting the right kind of data at the right time. A website that tries to oversell often receives the highest bounce rate. Users prefer marketplaces that offer clarity and clear CTAs.

A survey suggests that it only takes about 8 seconds for a user to decide whether he/she is going to stay on the website or not. You do not want to lose a conversion just because an onlooker wasn’t able to find relevant information in this short time frame. Every element matters, and should have a clear purpose for its inclusion on the page.

#3 Visual Commerce

Heard about AR/VR/Interactive Content? These are the innovations that have decreased the gap between real and digital. Instead of simply using photos, try to include experiences that make the users go “wow” at their first glance.

Shoppers can envision products in the real world via AR, enabling them to realize whether a product meets their demands or not. Whereas, VR connects the real world to the virtual world, providing a hands-on experience of the commodity. This helps users make informed decisions, and enhances your brand value to a whole new level!

#4 Creative Web Animations

The elements play a vital role in capturing the attention of an onlooker. A website with features that grab eyes will always perform better than one with none. Studies suggest that marketplaces with 3D characters navigating users through the website perform exponentially better in the longer run. This is not viable for a mobile-only site, but brands targeting desktop traffic should definitely integrate a creative web animation.

One can also opt for micro-animations to make the website more engaging. Hover effects, specifically, are helpful when it comes to random product searches. They can instantly disclose more variations of an item giving users a better way to browse.

#5 Multidirectional Layout

The multidirectional layout feature allows users to scroll not only up and down, but also move forward, backward, and so on. It is famous for grabbing the attention of viewers for a considerably longer period of time. But do not overdo it, as it can cause confusion.

This functionality is not something any web developer could undertake, it requires exceptional coding skills to get the ideal result. Moreover, do not sacrifice clarity for engagement. Ensure that the site layout is rightly balanced between fun and precision.

#6 Increased Personalization

When a customer visits your website and remains for a significant period of time, he/she leaves trails. These trails can be used when he/she arrives on the market again. When you put forward something that a user adores or something that is relevant to a past search, it is more likely to be bought! This is where collecting data pays off!

Integrate a module to upsell! What is this? Well, when a customer is checking out, it is pretty clear that he/she is happy to pay for the services/products.

If you place relevant products on this page, they may get bought instantly. It not only says that your care about the consumer and want them to have a holistic experience but also improves revenue!

#7 Accent On Reviews

Lastly, do not hide or subdue the presentation of reviews. Don’t be afraid of showcasing what people think about your brand when you are confident that your item is worth its value. Ensure that the reviews section is visible on the landing page, and address all the concerns promptly. It helps increase sales and build brand advocacy, which converts to more sales. The best testimonial for your marketplace is the one given by the public!

How Can An Offshore Website Development Company Help You?

The first thing to note is that an offshore company does not mean subpar results. This is a myth fueled by people who were trying to save a few bucks instead of finding the right company!

An offshore website development company can not only help you save money but also frees up your valuable time. Once you hire an offshore developer, he/she understands your requirements and begins working on the technical end. A well-established company like NL Solutions ApS then constantly monitors execution, while you work on the business end.

Moving on, an eCommerce business is more than just a website and product. An individual needs a proper system to ensure that the venture takes off well & runs swiftly for a long time. It is where a reputable offshore development company can make a huge difference. For example, when you maintain an in-house team, the expenses start piling up.

Other than utilities and salaries, you also need to spend on resources for creatives, data management, transaction maintenance, and more. When you opt for an offshore web development company like NL Solutions, you also get to obtain services like Graphic Design, Server Management, CRM & Payment Solutions, with round-the-clock support.

Conclusion

To wrap it up, we hope that the article helped you get a clear idea of what will work in the years to come. If you wish to hire website developers to assist you with eCommerce site construction, get in touch with NL Solutions ApS now. The professionals here have worked with several high-end brands and keep track of the latest trends to deliver optimal outcomes.